Category: Brands

The role of managing customer expectations in converting initial enquiries to brand advocates

Gaining customer loyalty is a key for any business.  Obtaining customers that come back time and time again, …

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Success with viral: Jog on kitties! Cats with opposable thumbs

“Why do cats stare when you are pouring milk?” The sheer number of us that will have seen …

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Yeo Valley – Full of the sounds of the farm

Yeo Valley is no stranger to organic dairy products but when the family farm broadened their advertising horizons …

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Anki Drive – how Scalextric has moved on!

Go back to the 80’s or even the early 90’s – yep that’s right, you remember! Scalextric and …

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Devon and Cornwall – A great place to live and work

So the nights are now a little darker. Ok, to be fair so are the mornings and the …

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Why bid on your own brand in search engines?

Traditional logic would tell you that a number one organic ranking in a search engine is going to …

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iPad Air and the new improved iPad Mini: Key features

So the time has come. It’s time for Apple users with that insatiable itch for the next product …

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Digital marketing specialist aims to support and protect online presence of local businesses

A South West based digital marketing specialist is aiming to help the region’s businesses make more from their …

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Somersby Cider gives a new perspective on an Apple launch

Sometimes a company completely nails a spoof advertising campaign.  Somersby Cider achieved this when they launched their spoof …

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Microsoft pull spoof Apple advert from YouTube hours after launch

When successful, viral marketing can be an incredibly useful tool for a brand, particularly through social media channels.  …

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