Google Authorship – what is it and how can it aid your search engine click through rates

  • 8th November 20138/11/13
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When you’ve been using Google to search recently have you noticed anything different? Have a think? How about those headshots of people next to their content?

This is Google Authorship – Google’s way of attributing an author to the content they have written.

So what is the big deal? Well, it is a big deal and the reason is because when these headshots are appearing in Google search results they are increasing click through rates by as much as 15 – 20%.

A massive impact if you are competing in a pretty tough environment for page one rankings.

You will also be benefitting by specific members of your company gaining coverage as well as the company as a whole.  If someone in your team is a specialist in a certain area and they are regularly posting content about it they are going to be positioning themselves as a specialist and potential thought leader on Google, with their headshot appearing next to their articles / blog posts.

So what are you waiting for?

To find out more about Google Authorship or how we can improve your performance on Google please give us a call or email

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