Improving your Marketing: How to develop a digital strategy

We have three half-day courses coming up in Tavistock, which we will be providing as an external trainer for West Devon BIP.

If your business is rurally based and you employ less than 10 full time employees these courses are aimed at helping to provide your business with an online platform from which you can grow and flourish.

The third course, which will focus on creating a digital strategy for your business, will be held at the Tavistock Work Hub on Wednesday 5th February from 12:30pm – 4:30pm.

There is a cost of £28 to attend the event.  All bookings and queries should be directed to West Devon BIP at this link:

Here is what the course will be covering:

Improving your Marketing: How to develop a digital strategy

There are many different methods of promoting your business online.  This course will help you and your business to develop an online marketing plan that will use the most appropriate and cost effective tools to reach your target audience.

The session will provide you with:

  1. A plan for your business to promote yourselves online, based on your level of time and budget available
  2. An overview of the online tools available including search engine optimisation, advertising on Google, email marketing and social media
  3. An understanding of where your customers spend their time online and how best to reach and engage with them
  4. How to integrate different online marketing methods to increase impact, traffic to your website and sales leads
  5. An understanding of how to set tangible goals for your online marketing efforts and ways of effectively measuring the impact that your marketing is having

We hope to see you at a training course with us soon! If you have any questions or queries regarding our online training courses, including bespoke courses for your business please email or give us a ring on 01566 784860.

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