Sports Mayday

Sports Mayday

The Client

Each and every weekend for a large proportion of the year thousands of budding Jonny Wilkinson’s will take to rugby pitches across the City of London playing the game that they love and enjoy.

What many of us won’t ever think about is the sheer volume of dedicated people it takes to put each of those games on; from club officials and referees to the first aiders that act quickly to minimise the risk of people getting seriously injured, a huge amount of people give up their time to help.

Sports Mayday is a new concept for the London area and aims to bring local clubs and first aiders together for the good of the game. This is achieved through their new site, which allows clubs to advertise their games to their growing database of first aiders and qualified healthcare professionals. We think this is a fantastic initiative, and one that we are sure will not only help to get first aiders pitch side, but also work toward providing a safer environment for players.

The result

A large part of this site is about data collection; doesn’t sound sexy but Sports Mayday need to get details. Whether it’s about the first aider signing up, the club doing the same or someone wanting to advertise their match, there’s a vast amount of data and information that needs to be processed.

We’ve made this extremely easy by linking each of the forms onsite to a list within our email marketing software. As soon as someone signs up their details are safely stored, meaning we’re building a CRM without anyone having to lift a finger. It doesn’t stop there either; they’ll get a branded set of emails as time goes by, keeping them engaged and in the loop of everything going on at Sports Mayday.

The site doesn’t look too shabby either! Along with getting the desktop version just right, we’ve created a bespoke mobile version too – keeping users on all devices as happy as can be!


What the client said

Mark and his team were fantastic from the get-go. They worked efficiently, demonstrating exceptional professionalism and flexibility, to transform a business plan into an outstanding online platform. The final product was sleek, stylish and far beyond expectation. We couldn’t recommend MiHi Digital more and look forward to working with them in the future.

Rufaro Sikipa

Sports Mayday

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