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Anki Drive – how Scalextric has moved on!

Go back to the 80’s or even the early 90’s – yep that’s right, you remember! Scalextric and the Sega Mega Drive were the central axis of many a young child, keeping them entertained for hours, weekends, months on even years on end. How times have changed. I tuned into some of the recent Apple […]

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Somersby Cider gives a new perspective on an Apple launch

Sometimes a company completely nails a spoof advertising campaign.  Somersby Cider achieved this when they launched their spoof Apple product launch. Anyone watching the advert that has ever been in an Apple store (lets face it that will account for a large proportion of the population) particularly on a launch day will feel quite at […]

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Microsoft pull spoof Apple advert from YouTube hours after launch

When successful, viral marketing can be an incredibly useful tool for a brand, particularly through social media channels.  It can take on a life of its own once given an initial push, being shared, commented on and spread through Twitter and Facebook at a pace and reach that other forms of online marketing would struggle […]

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