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Success with viral: Jog on kitties! Cats with opposable thumbs

“Why do cats stare when you are pouring milk?” The sheer number of us that will have seen the Cravendale adverts depicting the evolution of the cat into an animal with opposable thumbs and eyes for our milk is testament to the success of the campaign ran by agency Wieden + Kennedy. It is a […]

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Getting the right balance of content

Having relevant and recent content for visitors is vital, but have you ever thought about the balance of information that you put on to your website? Different people will be looking to interact with different forms of content.  Sometimes they may be in the research phase of the decision making process and they’ll be looking […]

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Somersby Cider gives a new perspective on an Apple launch

Sometimes a company completely nails a spoof advertising campaign.  Somersby Cider achieved this when they launched their spoof Apple product launch. Anyone watching the advert that has ever been in an Apple store (lets face it that will account for a large proportion of the population) particularly on a launch day will feel quite at […]

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Microsoft pull spoof Apple advert from YouTube hours after launch

When successful, viral marketing can be an incredibly useful tool for a brand, particularly through social media channels.  It can take on a life of its own once given an initial push, being shared, commented on and spread through Twitter and Facebook at a pace and reach that other forms of online marketing would struggle […]

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