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The basics of an SEO Strategy

Search Engine Optimisation (SEO) is geared toward making you rank for key phrases that will drive new custom to your website.  There are two real keys to how this is done; the first is volume and the second is an understanding of competition. Let us explain: Volume Some words and groups of words (key phrases) […]

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Why a great website is so critical to a company’s online presence

There are many different aspects to online marketing; social media, pay per click advertising and search engine optimisation to name just a few.  It can often be hard to understand which ones to focus your time on, after all, if you’re a small business it’s entirely conceivable that you simply won’t have the time to […]

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