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What is a hashtag and what can it do for you?

Each time you tweet your tweet will have a limit on its reach.  Namely the people who follow you, the re-tweets it gets from those followers and the subsequent re-tweets on top of that. Hashtags are added to tweets and open up the reach that you can gain from every tweet you send.  They join […]

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The benefits of a hashtag in figures

A hashtag can extend your reach and engagement.  Here are just a few statistics about how they can aid the performance of your Twitter account: 24% of tweets measured in a survey contained at least one hashtag Tweets with one or two hashtags had increased levels of engagement by 21% Don’t get carried away and […]

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Are Twitter and LinkedIn natural partners?

We recently wrote a blog post about using syndication and scheduling to save the time you need to spend on social media each day. The blog (which you can read by clicking here if you missed it first time round) suggested that if you use it correctly as a support tool, syndication can be useful […]

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Is syndication a friend or foe of social media?

Social media is by definition about being social; interacting with other people through the internet whether they be friends, work colleagues or people in your area of expertise or geography. With this comes an element of time.  If you wanted to go for a drink with someone in real life you’d need to invest the […]

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