What is meta information, what is it for and how can you use it to your benefit in search engines

Meta information is held within the coding of your website and tells search spiders what your page is about.  Here is what it includes and how you should be approaching it:

Meta Title

This is the title of your page and like the title of an article it should say exactly what your page is about.  It forms the top line of any search result that your page ranks for in search engines.  For search engine optimisation purposes you should be using key words for each page, whilst also making the page unique.

For example:

Home Page – Example Page Title:

Web design and digital strategy in Cornwall, Devon – Mihi Digital

About Us Page – Example Page Title:

Web design and digital strategy in Cornwall, Devon – About Us

Blog Page – Example Page Title:

Web design and digital strategy in Cornwall, Devon – Blog

Please note these are only used as an example.

In this example the pages have focused on ranking for web design and digital strategy key phrases specifically when the user is looking for these services in Devon or Cornwall.  You will note that what each page is about has been kept to the end and helps make each page title unique in nature.

The key phrases included in your page title should be thoroughly researched in order to ensure that you are ranking for the correct phrases to drive business to your site.

Keeping page titles and all of your meta information unique for each page is important to ensure that search engines view each page as different and avoid duplicate content penalties.

You should aim to keep your page titles under 70 characters in length.

Meta Description

This is a description of what your page is about and gives more detail than your page title.  You should be aiming to keep these below 150 characters in length and just like your page titles they should be unique for each page.  Those working within search engine optimisation debate the importance in terms of page rankings, but you can definitely use it to your advantage on search engines.

Your meta description forms the lines below the page title in search engine rankings.  This means that making the start of your meta description as attractive and succinct as possible to search engine visitors can aid click through rates for that page.

For example, if you are award winning or sell a premium product on the page, make sure it is mentioned at the very start of your description.  Also bear in mind when you are thinking about writing your description that those words that exactly match search engine searches will be highlighted.

Meta Keywords

Once stuffed to the maximum with key words that related to the page for search engine optimisation purposes, this is now seen as very old hat and it is widely regarded that your key words have virtually no impact on your search engine ranking positions.  That said, adding in key words will do you no harm.

For more information on how we can help your search engine performance and ranking positions please give us a call or email

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