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The average social media user – where are your customers?

  • 10th January 201710/01/17
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Facebook users

Almost 30% of Facebook users are between 25 – 24 years of age, and during these years 91% of them have a Facebook account. With two out of three users checking it daily, it’s a great place to gain repeat exposure to your brand; 32% of users engage with brands regularly.

Twitter users

Twitter actually has a younger audience than Facebook. 45% of tweeters are aged between 18 and 29, and, if you’re wondering if it really works for your business, 80% of them will have mentioned a brand in a tweet within the past month.

LinkedIn users

The home of business networking; 79% of the users are over 35 and 45% of account holders are currently operating in higher level management positions. Many people on LinkedIn will actually pay for a premium account, with the network reporting that a third enjoy the paid for benefits of an upgrade.

Instagram users

90% of users on Instagram are under the age of 35. Half of them follow brands that they like, and 68% of them will engage with those brands on a regular basis. Adverts also work; users are 2.5 times more likely to click on an ad than when on any other social network.

If you need some help with social media, get in touch on 01566 232323 or hello@mihidigital.co.uk

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