Facebook Do’s and Don’ts for Small Businesses

  • 5th January 20175/01/17
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Facebook Do’s and Don’ts for small businesses

What you should be doing

Use imagery – Posts with great photos gain 120% more engagement.

Choose your time – Posts made on Saturdays and Sundays boost shares and likes by 32%. Engagement is also higher on Friday’s!

Use video – The most shared type of post is one with video – averaging 89.5% more shares.

Gain engagement – Ask questions. By ending your post with a question you can get 162% more interaction- doesn’t that sound good?

Get reviews – Your positive Facebook reviews will give you credibility on there and also appear on Google.

What you shouldn’t be doing

Get wordy – Posts with less than three lines of text perform better

Bulk upload – It usually takes two and a half hours for your post to get 75% of its interaction so spread them out.

Boost everything – Remember, there needs to be a reason for you to boost a post – if there isn’t, then don’t!

Syndicate – Facebook want you on Facebook when you post – using other networks to post will reduce your reach

Ignore people – If there’s a negative comment, then ignoring may only add fuel to the fire. Respond with your email and settle the matter privately

If you need help with Facebook, get in touch on 01566 232323 or email us at

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